Privacy policy

1. What we access

We access an Instagram professional account's direct messages and basic profile information (such as account ID, username and account type) through the official Instagram API — and only after the account owner has explicitly connected the account through Instagram's own login and consent screen. We never ask for or store Instagram passwords.

2. What we store

• Messages exchanged in the connected account's inbox, including text and attachment references.
• Message metadata, such as timestamps, sender (team or lead) and Instagram-scoped user IDs and usernames of people who message the account.
• Derived metrics, such as response times, outbound counts, follow-ups, pitches and booked calls.
• AI-generated classifications, such as conversation stage, detected pain points, objections and interests, with references to the messages they are based on.
• Account details for SetMaxx users: name, email address, organization and role.

3. Why we use it

We use this data only to provide performance analytics to the account owner and the team members they invite: showing what their setters did, how conversations progress and where leads stall. We do not use it for advertising or to build profiles of the people who message the account.

4. We do not sell data

We do not sell, rent or trade personal data, and we do not share it with third parties for their own marketing.

5. Who can see it

Data is visible only to members of the organization that connected the account, according to their role (owner, manager or setter), and to authorised SetMaxx staff where needed to provide support.

6. Sub-processors

We rely on a small number of service providers to run SetMaxx:

• Hosting and database provider — stores application data and runs the service.
• AI model provider — processes message text to produce classifications. Data is sent only for this purpose.

7. Retention and deletion

We keep Instagram data for as long as the account stays connected. When an account owner disconnects an Instagram account in SetMaxx, or asks us to delete their data, we delete the stored messages, metadata, derived metrics and classifications for that account. Deletion completes within 30 days. See our data deletion page for details.

8. Your rights

You can ask us to access, correct or delete your personal data. If you messaged a business that uses SetMaxx, you can also contact that business directly.

9. Contact

Questions about this policy: admin@setterschool.co.uk.